A Blogal Conversation

10 Pages Posted: 7 Nov 2007 Last revised: 16 Feb 2012

Date Written: 2005

Abstract

A review of James Torio's Blogs: A Global Conversation, on the communications revolution of blogs, social networking and the Web 2.0, and its implications for marketing strategies, most notably the availability of new marketing niches in the long tail economy and the transformation of public relations.

Note: Downloadable document is in Spanish.

Keywords: Blogs, Marketing, Economy, Internet, Long tail, Public Relations

Suggested Citation

Garcia Landa, Jose Angel, A Blogal Conversation (2005). Available at SSRN: https://ssrn.com/abstract=1027381 or http://dx.doi.org/10.2139/ssrn.1027381

Jose Angel Garcia Landa (Contact Author)

Universidad de Zaragoza ( email )

Gran Via 2
Zaragoza, 50005
Spain

HOME PAGE: http://www.garcialanda.net

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