Oxytocin Increases Generosity in Humans

PLoS ONE, Vol. 2, No. 11, 2007

5 Pages Posted: 12 Nov 2007

See all articles by Paul J. Zak

Paul J. Zak

Claremont Graduate University - Center for Neuroeconomics Studies

Angela A. Stanton

Independent Researcher

Sheila Ahmadi

UCLA

Abstract

Human beings routinely help strangers at costs to themselves. Sometimes the help offered is generous - offering more than the other expects. The proximate mechanisms supporting generosity are not well-understood, but several lines of research suggest a role for empathy. In this study, participants were infused with 40 IU oxytocin (OT) or placebo and engaged in a blinded, one-shot decision on how to split a sum of money with a stranger that could be rejected. Those on OT were 80% more generous than those given a placebo. OT had no effect on a unilateral monetary transfer task dissociating generosity from altruism. OT and altruism together predicted almost half the interpersonal variation in generosity. Notably, OT had twofold larger impact on generosity compared to altruism. This indicates that generosity is associated with both altruism as well as an emotional identification with another person.

Keywords: Altruism, Empathy, Generosity, Humans, Money, Oxytocin, Charity

JEL Classification: C91, Z00

Suggested Citation

Zak, Paul J. and Stanton, Angela A. and Ahmadi, Sheila, Oxytocin Increases Generosity in Humans. PLoS ONE, Vol. 2, No. 11, 2007, Available at SSRN: https://ssrn.com/abstract=1029157

Paul J. Zak (Contact Author)

Claremont Graduate University - Center for Neuroeconomics Studies ( email )

160 E. 10th St.
Claremont, CA 91711-6165
United States

Angela A. Stanton

Independent Researcher ( email )

HOME PAGE: http://stantonmigraineprotocol.com

Sheila Ahmadi

UCLA

Division of Endocrinology
Geffen School of Medicine
Los Angeles, CA 90095
United States