A Practical Approach to Blend Insurance in the Banking Network

Journal of Risk Finance, Vol. 9, pp. 106-124, 2008

Posted: 26 Nov 2007 Last revised: 24 Nov 2008

See all articles by Panayiotis G. Artikis

Panayiotis G. Artikis

University of Piraeus - Department of Business Administration

Stanley Mutenga

City University - Cass Business School

Sotiris K. Staikouras

City University - Cass Business School; ALBA Graduate Business School

Abstract

The papers looks at the main empirical findings related to the bank-insurance model and outlines the market practices across the world. Regardless of the methodological framework employed, the literature conclusions are decidedly mixed. Such results are indirectly supported by the uneven success of the phenomenon at a global scale. The globalization of financial markets and regulatory innovations, across sovereign regions, are presented as the market forces that shape the bank-insurance interface. Nonetheless, it is not clear whether re-regulation is the cause or response to globalization, and vice versa. Some of the incentives to the formation of financial conglomerates are potential rise in profitability, product expansion, wider customer base, lower distribution costs, stronger brand names, improved products and services, reputation-related gains, as well as more automated and simplified financial transactions. Finally, a number of bancassurance products are discussed, and market realities point out towards three main bank-insurance modes of entry.

Keywords: Financial institutions, Banks, Insurance products, Bancassurance

JEL Classification: G15, G21, G22

Suggested Citation

Artikis, Panayiotis G. and Mutenga, Stanley and Staikouras, Sotiris, A Practical Approach to Blend Insurance in the Banking Network. Journal of Risk Finance, Vol. 9, pp. 106-124, 2008, Available at SSRN: https://ssrn.com/abstract=1031897

Panayiotis G. Artikis

University of Piraeus - Department of Business Administration ( email )

M. Karaoli & A. Dimitriou 80 Street
Piraeus, Attiki 18534
Greece
+302104142200 (Phone)

Stanley Mutenga

City University - Cass Business School ( email )

London
United Kingdom

Sotiris Staikouras (Contact Author)

City University - Cass Business School ( email )

106 Bunhill Row
London, EC1Y 8TZ
United Kingdom

ALBA Graduate Business School ( email )

Athinas Ave. & 2A Areos Str.
Vouliagmeni 166 71, Athens
Greece

Here is the Coronavirus
related research on SSRN

Paper statistics

Abstract Views
1,313
PlumX Metrics