Flexibility and Backlog: Cross-National Communication for Medium-Sized Companies (Flexibilitaet und Nachholbedarf: Laenderuebergreifende Kommunikation im Mittelstand)

STRATEGISCH KOMMUNIZIEREN UND FÜHREN. PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UND INTERNATIONALE UNTERNEHMENSKOMMUNIKATION, Langen, C., Sievert, H. & Bell, D., eds., 2nd ed., pp. 137-144, Gütersloh: Verlag Bertelsmann Stiftung, 2007

8 Pages Posted: 23 Nov 2007 Last revised: 11 Aug 2009

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Thomas Luedeke

komm.passion GmbH; Fachhochschule des Mittelstandes (FHM)

Date Written: 2007

Abstract

Globalisation concerns medium-sized businesses more and more. This poses a great challenge with respect to communication. Who communicates with whom, and in what language? Which methods of communication are efficient? How can local influences be taken into account, without straying from the overall business strategy? Too often, KMUs act reservedly or reactively, lacking the insight that strategic deployment of communication is necessary. Investigations show that there are examples where companies go in the right direction. This article focuses on international public relations for KMUs.

Note: In German language only.

Note: Downloadable document is in German.

Keywords: PR, globalisation, communication

JEL Classification: M10, M30

Suggested Citation

Sievert, Holger and Luedeke, Thomas, Flexibility and Backlog: Cross-National Communication for Medium-Sized Companies (Flexibilitaet und Nachholbedarf: Laenderuebergreifende Kommunikation im Mittelstand) (2007). STRATEGISCH KOMMUNIZIEREN UND FÜHREN. PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UND INTERNATIONALE UNTERNEHMENSKOMMUNIKATION, Langen, C., Sievert, H. & Bell, D., eds., 2nd ed., pp. 137-144, Gütersloh: Verlag Bertelsmann Stiftung, 2007. Available at SSRN: https://ssrn.com/abstract=1031963

Holger Sievert (Contact Author)

Macromedia University ( email )

Head of Media School
Bruederstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Arcisstr. 21
Munich, 88045
Germany

HOME PAGE: http://www.communicate-program.de

University of Cambridge

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Institute for Public Relations

PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States

HOME PAGE: http://www.instituteforpr.org/

Thomas Luedeke

komm.passion GmbH ( email )

Neuer Zollhof 2
Duesseldorf, 40221
Germany

HOME PAGE: http://www.komm-passion.de

Fachhochschule des Mittelstandes (FHM) ( email )

Ravensberger Straße 10 G
33602
Germany

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