New Technologies, New Patterns of Consumer/Business Behaviour and Their Implications for Audiovisual Media Regulation
medialex: The Swiss Journal of Communications Law, Vol. 4, 2007
7 Pages Posted: 3 Dec 2007 Last revised: 17 Feb 2014
Date Written: August 1, 2007
Abstract
Digital TV offers of 200 channels and 500 video-on-demand films, podcasting, mobile television, a new web blog being created every two seconds - these are some of the factual elements depicting contemporary audiovisual media in the digital environment. The present article looks into some of these technological advances and sketches their implications for the markets of media content, in particular as newly emerging patterns of consumer and business behaviour are concerned. Ultimately, it puts forward the question of whether the existing audiovisual media regulatory models, which are still predominantly analogue-based, have been rendered obsolete by the transformed (and continually transforming) digital environment.
Keywords: Digital Technologies, New Business, Consumer Behaviour Patterns, Audiovisual Media Regulation
Suggested Citation: Suggested Citation
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