Interactions with Customers for Innovation
Edgar Elgar, HANDBOOK OF RESEARCH ON FORESIGHT AND STRATEGY, Costanzo, L.A., MacKay, R.B., eds., Forthcoming
16 Pages Posted: 8 Dec 2007
This chapter analyzes the ways in which firms can use their interactions with customers to generate innovations and better foresight future trends in the marketplace. We discuss how the interaction with customers varies depending on the type of innovation the firm is aiming to achieve: Product improvement, product versioning, new product development, and new product discovery. Each of them has distinct knowledge creation challenges in terms of the identification, transfer, and integration of customer knowledge to create innovations that fulfill their needs and preferences.
Keywords: Innovation, customers, knowledge, foresight
JEL Classification: O31, O32
Suggested Citation: Suggested Citation