Interactions with Customers for Innovation

Edgar Elgar, HANDBOOK OF RESEARCH ON FORESIGHT AND STRATEGY, Costanzo, L.A., MacKay, R.B., eds., Forthcoming

16 Pages Posted: 8 Dec 2007

See all articles by C. Annique Un

C. Annique Un

Northeastern University - International Business & Strategy

Alvaro Cuervo-Cazurra

Northeastern University - Department of International Business and Strategy

Abstract

This chapter analyzes the ways in which firms can use their interactions with customers to generate innovations and better foresight future trends in the marketplace. We discuss how the interaction with customers varies depending on the type of innovation the firm is aiming to achieve: Product improvement, product versioning, new product development, and new product discovery. Each of them has distinct knowledge creation challenges in terms of the identification, transfer, and integration of customer knowledge to create innovations that fulfill their needs and preferences.

Keywords: Innovation, customers, knowledge, foresight

JEL Classification: O31, O32

Suggested Citation

Un, C. Annique and Cuervo-Cazurra, Alvaro, Interactions with Customers for Innovation. Edgar Elgar, HANDBOOK OF RESEARCH ON FORESIGHT AND STRATEGY, Costanzo, L.A., MacKay, R.B., eds., Forthcoming. Available at SSRN: https://ssrn.com/abstract=1060821

C. Annique Un (Contact Author)

Northeastern University - International Business & Strategy ( email )

Boston, MA 02115
United States

HOME PAGE: http://anniqueun.com/

Alvaro Cuervo-Cazurra

Northeastern University - Department of International Business and Strategy ( email )

D'Amore-McKim School of Business
313 Hayden Hall, 360 Huntington Avenue
Boston, MA 02115
United States
16173736568 (Phone)
16173738628 (Fax)

HOME PAGE: http://cuervo-cazurra.com

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