Distances in the Internationalization Process: The Case of Banco Santander (Las Distancias en el Proceso de Internacionalizacion: El Caso del Banco Santander)
Universia Business Review, 2008
12 Pages Posted: 8 Dec 2007
The paper analyzes the internationalization process of service firms. The analysis of the internationalization of Banco Santander illustrates three arguments. First, the idea that the distance between home and host country determines the selection of countries where to invest varies with the type of distance analyzed (cultural, political, geographic, or economic). Second, the influence of distances on the internationalization process of service firms differs from the influence on industrial firms. Third, the impact of the distances on the process of internationalization diminishes with the expansion of the firm in multiple countries.
Note: Downloadable document is in Spanish.
Keywords: internationalization process, service firms, distance, Banco Santander
JEL Classification: F23
Suggested Citation: Suggested Citation