Consumer Preference Among Fluid Milks: Low-Fat vs. High-Fat Milk Consumption in the United States

International Journal of Consumer Studies, Vol. 31, No. 1, pp. 90-94, January 2007

5 Pages Posted: 11 Dec 2007

See all articles by Cliff A. Robb

Cliff A. Robb

University of Alabama

Laura M. Reynolds

affiliation not provided to SSRN

Mohamed Abdel-Ghany

University of Alabama - Department of Consumer Sciences

Abstract

The present study uses data from the Continuing Survey of Food Intakes by Individuals 1994-1996, 1998 in order to analyse milk consumption by type, specifically high-fat milk vs. low-fat milk. Whereas trend analysis displays an overall increase in low-fat milk consumption over the last few decades in the United States, a number of individuals still consume high-fat milk varieties, and overall dietary intakes have yet to achieve recommended levels. In light of recent research regarding fat intakes, it is important to understand what factors might cause consumers to purchase high-fat options given the number of low-fat options available in the market. Through the use of Logistic regression, key socio-economic and demographic variables are analysed in order to determine their impacts on the probability of consuming low-fat milk vs. high-fat milk. The results indicate that a number of factors do influence probability of low-fat milk consumption as compared with high-fat milk consumption. Most notably, probability of low-fat milk consumption appears to be positively related to age, education level, and income level. African Americans and other minorities had a lower probability of consuming low-fat milk when compared with White people in the sample population. Also, those respondents designated as low income or living in the South were less likely to consume low-fat milk.

Suggested Citation

Robb, Cliff A. and Reynolds, Laura M. and Abdel-Ghany, Mohamed, Consumer Preference Among Fluid Milks: Low-Fat vs. High-Fat Milk Consumption in the United States. International Journal of Consumer Studies, Vol. 31, No. 1, pp. 90-94, January 2007, Available at SSRN: https://ssrn.com/abstract=1061897 or http://dx.doi.org/10.1111/j.1470-6431.2006.00492.x

Cliff A. Robb (Contact Author)

University of Alabama ( email )

Department of Consumer Economics
2816 Battlement Drive
Tuscaloosa, AL 35487
United States

Laura M. Reynolds

affiliation not provided to SSRN

No Address Available

Mohamed Abdel-Ghany

University of Alabama - Department of Consumer Sciences ( email )

Box 870158
Tuscaloosa, AL 35487-0158
United States
205-348-7954 (Phone)
205-348-3789 (Fax)

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