Adolescents Attitudes Towards Organic Food: A Survey of 15- to 16-Year Old School Children

International Journal of Consumer Studies, Vol. 31, No. 4, pp. 349-356, July 2007

8 Pages Posted: 11 Dec 2007

See all articles by Derk Jan Stobbelaar

Derk Jan Stobbelaar

affiliation not provided to SSRN

Gerda Casimir

affiliation not provided to SSRN

Josine Borghuis

affiliation not provided to SSRN

Inge Marks

affiliation not provided to SSRN

Laurens Meijer

affiliation not provided to SSRN

Abstract

Adolescents are the consumers of tomorrow' therefore policies aimed at increasing organic food consumption should address the needs of this group. To discover their attitudes towards organic food and their knowledge of the subject, a survey among almost 700 school children aged 15-16 years was conducted. Four main groups of questions were used: adolescents knowledge of organic food, attitudes, whether they bought organic food and the perceived influences they exerted on the buying patterns of their parents. From the survey it can be concluded that adolescents attitudes towards organic food are positive, but their knowledge of and their willingness to buy it are low. Campaigns aimed at encouraging the purchasing of organic food targeted at adolescents should particularly emphasize those characteristics of organic foods that they can relate to their interests and ethical preferences, for example, animal welfare and environmental considerations.

Suggested Citation

Stobbelaar, Derk Jan and Casimir, Gerda and Borghuis, Josine and Marks, Inge and Meijer, Laurens, Adolescents Attitudes Towards Organic Food: A Survey of 15- to 16-Year Old School Children. International Journal of Consumer Studies, Vol. 31, No. 4, pp. 349-356, July 2007, Available at SSRN: https://ssrn.com/abstract=1061922 or http://dx.doi.org/10.1111/j.1470-6431.2006.00560.x

Derk Jan Stobbelaar (Contact Author)

affiliation not provided to SSRN

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Gerda Casimir

affiliation not provided to SSRN

No Address Available

Josine Borghuis

affiliation not provided to SSRN

No Address Available

Inge Marks

affiliation not provided to SSRN

No Address Available

Laurens Meijer

affiliation not provided to SSRN

No Address Available

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