Consumer Search Behavior in Online Shopping Environments

e-Service Journal, Vol. 4, No. 1, pp. 87-102, 2005

17 Pages Posted: 12 Dec 2007

See all articles by Karl Reiner Lang

Karl Reiner Lang

City University of New York - Department of Statistics and Computer Information Systems

Qian Peng

Hong Kong University of Science & Technology (HKUST) - Department of Finance

Nanda Kumar

CUNY Baruch College - CIS, Zicklin School of Business

Abstract

This paper explores search behavior of online shoppers. Information economics literature suggests that search cost in electronic markets has essentially been reduced to zero as consumers are able to use powerful search tools, free of charge, to easily find and compare product and shopping information on the Internet. In the present research, however, we present a research model proposing that users need to spend time and effort when completing search tasks, resulting in significant search cost and a trade-off between search cost and search performance. Preliminary findings from an Internet experiment indicate that search task complexity, search engine capability, search strategy, and user experience are important factors determining search cost and performance.

Keywords: Consumer search behavior, search cost, search engines, search strategies, online shopping

Suggested Citation

Lang, Karl Reiner and Peng, Qian and Kumar, Nanda, Consumer Search Behavior in Online Shopping Environments. e-Service Journal, Vol. 4, No. 1, pp. 87-102, 2005. Available at SSRN: https://ssrn.com/abstract=1070149

Karl Reiner Lang (Contact Author)

City University of New York - Department of Statistics and Computer Information Systems ( email )

17 Lexington Avenue
New York, NY 10010
United States
646-312-3370 (Phone)
646-312-3351 (Fax)

Qian Peng

Hong Kong University of Science & Technology (HKUST) - Department of Finance ( email )

Clear Water Bay, Kowloon
Hong Kong
852 2358 7567 (Phone)
852 2358 1693 (Fax)

Nanda Kumar

CUNY Baruch College - CIS, Zicklin School of Business ( email )

17 Lexington Avenue
New York, NY 10010
United States

HOME PAGE: http://cisnet.baruch.cuny.edu/kumar

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