27 Pages Posted: 19 Dec 2007
Date Written: December 2007
Sell Globally and Shop Globally have been seen as a potential benefit of web-enabled electronic business. One important step toward realizing this benefit is to know how things are selling in various parts of the world. A global price comparison service would address this need. But there have not been many such services. In this paper, we use a case study of global price dispersion to illustrate the need and the value of a global price comparison service. Then we identify and discuss several technology challenges including semantic heterogeneity, in providing a global price comparison service. We propose a mediation architecture to address the semantic heterogeneity problem, and demonstrate the feasibility of the proposed architecture by implementing a prototype that enables global price comparison using data from web sources in several countries.
Keywords: Global Price Comparison, Shopbots, Context, Semantic Data
Suggested Citation: Suggested Citation
Zhu, Hongwei (Harry) and Madnick, Stuart and Siegel, Michael, Enabling Global Price Comparison through Semantic Integration of Web Data (December 2007). MIT Sloan Research Paper No. 4673-07. Available at SSRN: https://ssrn.com/abstract=1075742 or http://dx.doi.org/10.2139/ssrn.1075742