Framing Theory

Posted: 21 Dec 2007

See all articles by Dennis Chong

Dennis Chong

Northwestern University - Department of Political Science

James N. Druckman

Northwestern University - Department of Political Science

Abstract

We review the meaning of the concept of framing, approaches to studying framing, and the effects of framing on public opinion. After defining framing and framing effects, we articulate a method for identifying frames in communication and a psychological model for understanding how such frames affect public opinion. We also discuss the relationship between framing and priming, outline future research directions, and describe the normative implications of framing.

Keywords: framing, public opinion, political preferences, political communication, content analysis

Suggested Citation

Chong, Dennis and Druckman, James N., Framing Theory. Annual Review of Political Science, Vol. 10, June 2007. Available at SSRN: https://ssrn.com/abstract=1077308

Dennis Chong (Contact Author)

Northwestern University - Department of Political Science ( email )

601 University Place (Scott Hall)
Evanston, IL 60201
United States
847-491-2642 (Phone)

James N. Druckman

Northwestern University - Department of Political Science ( email )

601 University Place (Scott Hall)
Evanston, IL 60201
United States
847-491-7450 (Phone)

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