Differentiating Brand Assets from Goodwill Assets: The Artefact Based Approach to the Accounting Recognition of Marketing Related Assets

40 Pages Posted: 4 Jan 2008 Last revised: 19 Jun 2008

See all articles by Nevine El Tawy

Nevine El Tawy

Brunel University - Brunel Business School

Tony Tollington

Brunel University London - Brunel Business School

Date Written: 2008

Abstract

The International Accounting Standards Board is currently reviewing its conceptual framework and, as regards assets, the epistemological focus is upon revisions to the definition of an asset. The criteria presented in this paper break free from this narrow definitional perspective to offer an alternative view based on the recognition of artefacts and the related notion of separability. The transactions-based initial asset recognition trigger is inappropriate for the recognition of non-transactions-based intangible assets, which we instead address here through the medium of artefact-based asset recognition criteria. As primacy now appears to be given to balance sheet values and to the notion of recording comprehensive income, it may now be time to consider a broader artefact basis for the accounting recognition of assets.

Keywords: Assets, Intangible assets, Artefacts

JEL Classification: M41, M44, M47

Suggested Citation

El Tawy, Nevine and Tollington, Tony, Differentiating Brand Assets from Goodwill Assets: The Artefact Based Approach to the Accounting Recognition of Marketing Related Assets (2008). (CAAA) 2008 Annual Conference Paper. Available at SSRN: https://ssrn.com/abstract=1080516 or http://dx.doi.org/10.2139/ssrn.1080516

Nevine El Tawy (Contact Author)

Brunel University - Brunel Business School

Kingston Lane
Eastern Gateway Building
Uxbridge, Middlesex UB8 3PH
United Kingdom

Tony Tollington

Brunel University London - Brunel Business School ( email )

Kingston Lane
Eastern Gateway Building
Uxbridge, Middlesex UB8 3PH
United Kingdom

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