Competition between Exchanges: Lessons from the Battle of the Bund
55 Pages Posted: 20 Jan 2008 Last revised: 11 Dec 2008
Date Written: June 12, 2008
In a famous episode of financial history which lasted over eight years, the market for the future on the Bund moved entirely from LIFFE, the incumbent London-based derivatives exchange, to DTB, the entering Frankfurt-based exchange. This paper studies the determinants of traders'exchange choice, using a novel panel dataset that contains individual trading firms'membership status at each exchange together with other firm characteristics and pricing, marketing and product portfolio strategies by each exchange. Our data allows us to evaluate different sources of heterogeneity among trading firms and thus distinguish between different explanations for the observed phenomenon. The story the data tells is one of horizontal differentiation and vertical differentiation through liquidity. As a result, DTB attracted a different set of traders than LIFFE, and those traders contributed to the market share reversal.
Keywords: tipping, network effects, intermediation, platform competition, multi-homing
JEL Classification: L1, G15, G18
Suggested Citation: Suggested Citation