Task Conflict, Integrative Potential, and Conflict Management Strategies in Joint Ventures

IEEE PES Transmission and Distribution Conference and Exposition, 2008

62 Pages Posted: 19 Jan 2008

See all articles by Mark E. Parry

Mark E. Parry

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

Michael Song

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

Robert E. Spekman

University of Virginia - Darden School of Business

Abstract

Existing studies of conflict management in joint ventures assume that the characteristics of the tasks that generate conflict have no impact on either the conflict-performance relationship or on the effectiveness of conflict management techniques. In this paper we challenge this assumption by examining joint venture conflict over R&D and marketing tasks. Because joint ventures decisions are made by two or more partners, often with very different goals and agendas, the potential for conflict is high. In some cases this conflict can have a positive impact on performance. We hypothesize that this possibility is more likely in the context of R&D task conflict, because (1) marketing task conflict is relatively more likely to involve distributive (win-lose) issues and (2) when win-win (integrative) potential exists, disputants are relatively less likely to perceive this potential in marketing-task conflicts (i.e., the disputantants in a marketing task conflict from a fixed-pie perspective). Our analysis of data collected from 196 joint ventures clearly supports this hypothesis. We also find that the relative effectiveness of different conflict-management strategies varies depending on whether they are applied to R&D or marketing task conflict.

Keywords: joint ventures, cross-functional projects, project conflicts, conflict resolution

Suggested Citation

Parry, Mark E. and Song, Michael and Spekman, Robert E., Task Conflict, Integrative Potential, and Conflict Management Strategies in Joint Ventures. IEEE PES Transmission and Distribution Conference and Exposition, 2008, Available at SSRN: https://ssrn.com/abstract=1085313

Mark E. Parry (Contact Author)

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing ( email )

5110 Cherry St.
Kansas City, MO 64110
United States

Michael Song

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing ( email )

318 Bloch School
5110 Cherry Street
Kansas City, MO 64110
United States
816-235-5841 (Phone)
(816)235-6529 (Fax)

HOME PAGE: http://www.entrepreneurship.bloch.umkc.edu/instituteoverview/song.asp

Robert E. Spekman

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-4860 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/spekman.htm

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