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NTT DoCoMo, USA: Can it Bring the Wireless Internet to America?

Chazen Web Journal of International Business, Vol. 2, April 15, 2003

20 Pages Posted: 23 Jan 2008  

Kenneth R. Carter

CloudFlare; Google, Inc.; WIK - Consult GMBH; Federal Communications Commissio; Columbia Institute for Tele-Information

Richard M. Katz

Columbia University - Columbia Business School

William Pitt

Columbia University - Columbia Business School

John van Rossen

affiliation not provided to SSRN

Abstract

In this paper, the authors address NTT DoCoMo's business venture and how it brought its advanced wireless internet products to the U.S. telecommunications market. The authors assess its prospects and analyze the transferability of DoCoMo's competitive advantages in Japan to the U.S. wireless markets, particularly given their choice of a strategic partner in the United States. Its strategy to date has languished following the recent collapse of telecommunications infrastructure development, and the company recently wrote off $10.9 billion of these international investments. We therefore analyze a variety of strategic alternatives ranging from technology licensor to network operator and recommend a strategy that capitalizes upon the firm's strengths to improve its competitive situation. The analysis considers capital requirements, distribution networks, marketing capabilities and the race to establish worldwide cellular communications standards. The authors' recommendation is that DoCoMo remain in the United States as a non-exclusive licensor of its i-mode technologies with a long-term view of using this position to later introduce its new generation of high bandwidth 3G technologies.

Keywords: Business Strategy, Asia and Pacific Rim, North America, Internet, Wireless, Mobile Media, AT&T, NTT DoCoMo, 3G

Suggested Citation

Carter, Kenneth R. and Katz, Richard M. and Pitt, William and van Rossen, John, NTT DoCoMo, USA: Can it Bring the Wireless Internet to America?. Chazen Web Journal of International Business, Vol. 2, April 15, 2003. Available at SSRN: https://ssrn.com/abstract=1086642

Kenneth R. Carter (Contact Author)

CloudFlare ( email )

665 Third Street
San Francisco, CA 94107
United States

Google, Inc. ( email )

1600 Amphitheatre Parkway
Mountain View, CA 94043
United States

HOME PAGE: http://www.google.com

WIK - Consult GMBH ( email )

Rhoendorfer Str. 68
Bad Honnef, D53604
Germany
49222492250 (Phone)
49222492252224 (Fax)

HOME PAGE: http://www.wik-consult.com/index_e.htm

Federal Communications Commissio

445 12th St. S.W.
Wahsington, DC 20554
United States
202418-2030 (Phone)
2024182807 (Fax)

HOME PAGE: http://www.fcc.gov/osp

Columbia Institute for Tele-Information

3022 BROADWAY
Suite 1A
NEW YORK, NY 10027
United States
2128544222 (Phone)
2128541471 (Fax)

HOME PAGE: http://www.citi.columbia.edu/krc17/

Richard M. Katz

Columbia University - Columbia Business School ( email )

3022 Broadway
New York, NY 10027
United States

William Pitt

Columbia University - Columbia Business School ( email )

3022 Broadway
New York, NY 10027
United States

John Van Rossen

affiliation not provided to SSRN ( email )

No Address Available

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