Overcoming Barriers to Sustainability: An Explanation of Residential Builders' Reluctance to Adopt Clean Technologies

Business Strategy and the Environment, Vol. 18, No. 8, pp. 515-527

28 Pages Posted: 30 Jan 2008 Last revised: 30 Jul 2012

Jonatan Pinkse

University of Manchester - Manchester Business School

Marcel Dommisse

Eneco Energie

Date Written: February 9, 2010

Abstract

The construction industry has great opportunities to significantly reduce CO2 emissions by improving energy-efficiency of residential buildings. However, in this industry diffusion of cost-effective clean technologies has been notoriously slow and below potential. This paper sheds light on factors that explain why construction companies have been reluctant to adopt energy-efficient technologies. It questions why some companies have intensified their investments in clean technologies, while others are lagging behind. Based on a multiple case study of four Dutch building contractors, the paper shows that contractors that actively gather information and build internal technical capacity are keener on adopting energy-efficient technologies. Findings also reveal that it will be a major challenge for the construction industry to communicate the advantages of clean technologies to (potential) home buyers and create market demand.

Keywords: clean technology, energy-efficiency, sustainability, construction industry, dynamic capabilities, stakeholders

JEL Classification: D21, L2, M1, M14, Q4, Q42

Suggested Citation

Pinkse, Jonatan and Dommisse, Marcel, Overcoming Barriers to Sustainability: An Explanation of Residential Builders' Reluctance to Adopt Clean Technologies (February 9, 2010). Business Strategy and the Environment, Vol. 18, No. 8, pp. 515-527. Available at SSRN: https://ssrn.com/abstract=1088323

Jonatan Pinkse (Contact Author)

University of Manchester - Manchester Business School ( email )

Booth Street West
Manchester, M15 6PB
United Kingdom

Marcel Dommisse

Eneco Energie ( email )

Rotterdam
Netherlands

Register to save articles to
your library

Register

Paper statistics

Downloads
277
rank
100,336
Abstract Views
1,453
PlumX