What If We Just Think Differently?

6 Pages Posted: 18 Feb 2008

See all articles by Julian Birkinshaw

Julian Birkinshaw

London Business School

Des Dearlove

affiliation not provided to SSRN


The UK-based innovation company, "What If," has pursued a unique and imaginative route to growth and look at the broader lessons.

Suggested Citation

Birkinshaw, Julian and Dearlove, Des, What If We Just Think Differently?. Business Strategy Review, Vol. 19, Issue 1, pp. 18-23, Spring 2008. Available at SSRN: https://ssrn.com/abstract=1093017 or http://dx.doi.org/10.1111/j.1467-8616.2008.00512.x

Julian Birkinshaw (Contact Author)

London Business School ( email )

Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom

Des Dearlove

affiliation not provided to SSRN ( email )

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