6 Pages Posted: 18 Feb 2008
The UK-based innovation company, "What If," has pursued a unique and imaginative route to growth and look at the broader lessons.
Suggested Citation: Suggested Citation
Birkinshaw, Julian and Dearlove, Des, What If We Just Think Differently?. Business Strategy Review, Vol. 19, Issue 1, pp. 18-23, Spring 2008. Available at SSRN: https://ssrn.com/abstract=1093017 or http://dx.doi.org/10.1111/j.1467-8616.2008.00512.x
This is a Wiley-Blackwell Publishing paper. Wiley-Blackwell Publishing charges $38.00 .
File name: busr.
If you wish to purchase the right to make copies of this paper for distribution to others, please select the quantity.