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Virtual Trademarks

Candidus Dougherty

Rutgers School of Law - Camden

Greg Lastowka

Rutgers School of Law

Santa Clara Computer and High Technology Law Journal, Forthcoming

In this article, we discuss how trademark law might apply to virtual worlds and virtual economies. In Part I, we consider how trademark infringement in virtual worlds resembles and differs from trademark infringement in other media. In Part II, we look at the various business models of contemporary virtual worlds and how commerce takes place within them. In Part III, we consider the circumstances where trademark infringement may occur in virtual worlds by discussing questions of use, confusion, dilution and fair use. In Part IV, we examine the issue of contributory trademark infringement.

Number of Pages in PDF File: 84

Keywords: trademark, virtual world, contributory trademark infringement, trademark fair use

JEL Classification: K11, K13, K19, K3

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Date posted: February 17, 2008  

Suggested Citation

Dougherty, Candidus and Lastowka, Greg, Virtual Trademarks. Santa Clara Computer and High Technology Law Journal, Forthcoming. Available at SSRN: https://ssrn.com/abstract=1093982

Contact Information

Candidus Dougherty (Contact Author)
Rutgers School of Law - Camden ( email )
United States
Greg Lastowka
Rutgers School of Law ( email )
United States
HOME PAGE: http://lastowka.rutgers.edu
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