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Sustaining Trust within Family Businesses

14 Pages Posted: 18 Feb 2008  

Chamu Sundaramurthy

San Diego State University - College of Business Administration


Trust, a competitive advantage for family businesses in the early stages, often deteriorates as the firm grows, putting it under considerable risk. While sustaining trust within family businesses is a critical topic, we have limited understanding of this issue. Yet, the trust research within the organizational sciences provides considerable insight on this topic. Therefore, in this paper a model of sustaining trust is presented based on an integration of this trust literature with the family business literature. The basic premise of the model is that trust is dynamic and multiple dimensions of trust need to be developed through structures and processes to sustain interpersonal trust inherent in the early stages. Implications of the model and future research directions are outlined.

Suggested Citation

Sundaramurthy, Chamu, Sustaining Trust within Family Businesses. Family Business Review, Vol. 21, Issue 1, pp. 89-102, March 2008. Available at SSRN: https://ssrn.com/abstract=1094106 or http://dx.doi.org/10.1111/j.1741-6248.2007.00110.x

Chamu Sundaramurthy (Contact Author)

San Diego State University - College of Business Administration ( email )

5500 Campanile Drive
San Diego, CA 92182-8230
United States

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