Bikinis Instigate Generalized Impatience in Intertemporal Choice
48 Pages Posted: 19 Feb 2008
Date Written: 2007
Neuro-scientific studies demonstrate that erotic stimuli activate the reward circuitry processing monetary and drug rewards. Theoretically, a general reward system may give rise to non-specific effects: Exposure to 'hot stimuli' from one domain may thus affect decisions in a different domain. We show that exposure to sexy cues leads to more impatience in inter-temporal choice between monetary rewards. Highlighting the role of a general reward circuitry, we demonstrate that individuals with a sensitive reward system are more susceptible to the effect of sex cues, that the effect generalizes to non-monetary rewards, and that satiation attenuates the effect.
Keywords: Choice, Decision, Decisions, Effects, Exposure, Studies
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