Navigating a Darwinian Process of Entrepreneurial Creativity: How Optimal Group Mood Differs for Generating and Selecting Creative Business Ideas

22 Pages Posted: 26 Feb 2008 Last revised: 27 Jul 2012

See all articles by Jill Perry-Smith

Jill Perry-Smith

Emory University - Goizueta Business School

Russell Wayne Coff

Wisconsin School of Business

Date Written: August 15, 2011

Abstract

Superior entrepreneurial ideas can arise when teams have positive team dynamics that allow them to draw upon members’ diverse mental models. At the same time, creativity can be viewed as a two stage Darwinian process where alternatives are generated and then ideas are culled to select those with the greatest potential. We integrate these two observations to identify how optimal team dynamics may differ in order to excel at each stage of the creative process. Specifically, we develop theory about how the optimal group mood varies at each stage. Using data from performance on an entrepreneurial creativity task, we find that these two stages require very different collective moods, and our results suggest that some teams may fail to transition to the appropriate mood. We discuss the implications for entrepreneurial creativity.

Keywords: Entrepreneurial creativity, group process

JEL Classification: M13, D70, D80

Suggested Citation

Perry-Smith, Jill and Coff, Russell Wayne, Navigating a Darwinian Process of Entrepreneurial Creativity: How Optimal Group Mood Differs for Generating and Selecting Creative Business Ideas (August 15, 2011). Strategic Entrepreneurship Journal, Vol. 5, pp. 247-268, 2011, Available at SSRN: https://ssrn.com/abstract=1098419 or http://dx.doi.org/10.2139/ssrn.1098419

Jill Perry-Smith

Emory University - Goizueta Business School ( email )

1300 Clifton Road
Atlanta, GA 30322-2722
United States

Russell Wayne Coff (Contact Author)

Wisconsin School of Business ( email )

975 University Avenue
Madison, WI 53706
United States

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
233
Abstract Views
1,666
rank
148,437
PlumX Metrics