Navigating a Darwinian Process of Entrepreneurial Creativity: How Optimal Group Mood Differs for Generating and Selecting Creative Business Ideas
22 Pages Posted: 26 Feb 2008 Last revised: 27 Jul 2012
Date Written: August 15, 2011
Superior entrepreneurial ideas can arise when teams have positive team dynamics that allow them to draw upon members’ diverse mental models. At the same time, creativity can be viewed as a two stage Darwinian process where alternatives are generated and then ideas are culled to select those with the greatest potential. We integrate these two observations to identify how optimal team dynamics may differ in order to excel at each stage of the creative process. Specifically, we develop theory about how the optimal group mood varies at each stage. Using data from performance on an entrepreneurial creativity task, we find that these two stages require very different collective moods, and our results suggest that some teams may fail to transition to the appropriate mood. We discuss the implications for entrepreneurial creativity.
Keywords: Entrepreneurial creativity, group process
JEL Classification: M13, D70, D80
Suggested Citation: Suggested Citation