American Cyanamid Case Series: (A)-Board Response to a Hostile Takeover Offer, (B)-Management's Response to the (a) Case, (a) & (B) Combined, (C)-Epilogue, and Associated Teaching Note.

Posted: 29 Jul 1998

See all articles by Karen H. Wruck

Karen H. Wruck

Ohio State University - Fisher College of Business, Department of Finance

Sherry Roper

Harvard Business School

Date Written: December 3, 1997

Abstract

SUBJECT AREAS: mergers and acquisitions; value creation; corporate governance; boards of directors. CASE SETTING: 1994; USA; pharmaceuticals.

Case No: 9-897-048, American Cyanamid: (A)-Board Response to a Hostile Takeover Offer Case No: 9-897-064, American Cyanamid: (B)-Management's Response to the (A) Case Case No: 9-897-178, American Cyanamid: (A) & (B) Combined Case No: 9-898-120, American Cyanamid: (C)-Epilogue Case No: 5-897-161, Teaching Note

This case series provides an opportunity to explore the factors influencing the market for corporate control, and the boardroom dynamics associated with hostile takeover offers. In August 1994, the board of directors of American Cyanamid (Cyanamid) voted unanimously to support the hostile tender offer made for the company by American Home Products (AHP). At $9 billion, the deal was the largest merger and acquisition transaction of 1994. It made AHP the fourth largest pharmaceutical firm in the US.

The (A) cases present the perspective of one of Cyanamid's long time outside directors, Paul W. MacAvoy, on the effectiveness of American Cyanamid's governance processes, management practices and events surrounding the takeover. The (B) case presents letters from managers taking issue with MacAvoy's interpretation of events. They include letters from Albert Costello, then Cyanamid's Chairman and CEO, Larry Ellberger, then Cyanamid's VP of Corporate Development and Planning, and David Culver, another outside director. The (A) and (B) cases can be assigned together. For the convenience of instructors doing so, a single case document containing both the (A) and (B) case (9-897-178) is available (this price of this combined case is half of the price of (A) and (B) ordered separately).

At issue is whether Cyanamid's board will endorse AHP's hostile offer in spite of the fact that management has been exploring an alternative transaction that involves an asset swap with SmithKline Beecham. In addition, the cases allow students to explore how differently individuals perceive the same events, and how these differences affect behavior and decision-making. The cases highlight the difficulty boards face when the successful completion of an acquisition threatens the survival of a firm whose continuation is important to managers. It also illustrates how boardroom norms and board structure can impede effective corporate governance.

JEL Classification: D21, D23, G34

Suggested Citation

Wruck, Karen H. and Roper, Sherry, American Cyanamid Case Series: (A)-Board Response to a Hostile Takeover Offer, (B)-Management's Response to the (a) Case, (a) & (B) Combined, (C)-Epilogue, and Associated Teaching Note. (December 3, 1997). Case No: 9-897-048, 9-897-064, 9-897-178, 9-898-120, 5-897-161. Available at SSRN: https://ssrn.com/abstract=110990

Karen H. Wruck (Contact Author)

Ohio State University - Fisher College of Business, Department of Finance ( email )

2100 Neil Avenue
Columbus, OH 43210-1144
United States
614-292-4330 (Phone)
614-292-2418 (Fax)

HOME PAGE: http://https://fisher.osu.edu/people/wruck.1

Sherry Roper

Harvard Business School

Soldiers Field
Negotiations, Organizations & Markets
Boston, MA 02163
United States

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