Competing Through Business Models

30 Pages Posted: 1 Apr 2008

See all articles by Ramon Casadesus-Masanell

Ramon Casadesus-Masanell

Harvard University - Strategy Unit

J. E. Ricart

University of Navarra - IESE Business School

Date Written: November, 2007

Abstract

In this article a business model is defined as the firm choices on policies, assets and governance structure of those policies and assets, together with their consequences, be them flexible or rigid. We also provide a way to represent such business models to highlight the dynamic loops and to facilitate understanding interaction with other business models. Furthermore, we develop some tests to evaluate the goodness of a business model both in isolation as well as in interaction with other business models of different organizations, be those competitors, complements, suppliers, partners, etc.

Keywords: Business model, Interaction, Competitive Strategy, Competitive Dynamics

Suggested Citation

Casadesus-Masanell, Ramon and Enric Ricart, Joan, Competing Through Business Models (November, 2007). IESE Business School Working Paper No. 713, Available at SSRN: https://ssrn.com/abstract=1115201 or http://dx.doi.org/10.2139/ssrn.1115201

Ramon Casadesus-Masanell (Contact Author)

Harvard University - Strategy Unit ( email )

Harvard Business School
Soldiers Field Road
Boston, MA 02163
United States
617-496-0176 (Phone)
617-496-5859 (Fax)

HOME PAGE: http://www.people.hbs.edu/rmasanell

Joan Enric Ricart

University of Navarra - IESE Business School ( email )

Avenida Pearson 21
Barcelona, 08034
Spain
34 3 204 40 00 (Phone)
34 3 280 11 77 (Fax)