Frito-Lay Adapts to the Chinese Market
4 Pages Posted: 8 Apr 2008
Date Written: March 22, 2005
In the 1930s, two men in different parts of the United States began businesses that would eventually come to dominate the global snack food market. The combined companies became Frito-Lay and were acquired by PepsiCo in 1965. This case explores the recent entry of Frito-Lay into the Chinese market, showing tactics which were successful, along with mistakes made by the company.
Keywords: Frito-Lay, China, snack business, CSR
JEL Classification: M3
Suggested Citation: Suggested Citation