Frito-Lay Adapts to the Chinese Market

4 Pages Posted: 8 Apr 2008

Date Written: March 22, 2005

Abstract

In the 1930s, two men in different parts of the United States began businesses that would eventually come to dominate the global snack food market. The combined companies became Frito-Lay and were acquired by PepsiCo in 1965. This case explores the recent entry of Frito-Lay into the Chinese market, showing tactics which were successful, along with mistakes made by the company.

Keywords: Frito-Lay, China, snack business, CSR

JEL Classification: M3

Suggested Citation

Rarick, Charles A., Frito-Lay Adapts to the Chinese Market (March 22, 2005). Available at SSRN: https://ssrn.com/abstract=1117275 or http://dx.doi.org/10.2139/ssrn.1117275

Charles A. Rarick (Contact Author)

Purdue University Calumet ( email )

Hammond, IN 46323-2094
United States

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