Important Research Questions in Innovation and Technology
13 Pages Posted: 17 Apr 2008 Last revised: 31 Jul 2012
Date Written: April 15, 2008
Researchers in a variety of disciplines have studied various aspects of technological innovation. However, those in marketing have a unique advantage. Adopting a consumer orientation helps in understanding technological innovation because all innovations ultimately aim to produce better products for consumer welfare. Thus researchers in marketing have a unique vantage point in researching and understanding this phenomenon. This essay outlines ten important research questions in technological innovation from a marketing perspective.
Keywords: Technology, innovation, diffusion, new product growth, network effects, payoff, wealth of nations
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