The Temptation of Media Regulation

5 Pages Posted: 15 Aug 2009

Date Written: Spring 2008


This article reports the results of a study of programming sales to cable networks that finds little evidence that programming providers 'bundle' network packages. The article also questions several claims made by 'un-bundling' proponents that bundling represents malevolent use of market power by programming providers or cable companies, that unbundling will result in lower consumer costs or other consumer benefits, and that unbundling, as envisioned by proponents, is reasonable.

Keywords: media regulation, mass media policy, content, federal regulation, telecommunications act, economic policy, competitive market solutions, FCC, bundled networks

JEL Classification: L82, O32, O35

Suggested Citation

Owen, Bruce M., The Temptation of Media Regulation (Spring 2008). Regulation, Vol. 31, No. 1, pp. 8-12, Spring 2008 . Available at SSRN:

Bruce M. Owen (Contact Author)

Stanford University ( email )

366 Galvez Street
Stanford, CA 94305-6015
United States


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