The Temptation of Media Regulation
5 Pages Posted: 15 Aug 2009
Date Written: Spring 2008
This article reports the results of a study of programming sales to cable networks that finds little evidence that programming providers 'bundle' network packages. The article also questions several claims made by 'un-bundling' proponents that bundling represents malevolent use of market power by programming providers or cable companies, that unbundling will result in lower consumer costs or other consumer benefits, and that unbundling, as envisioned by proponents, is reasonable.
Keywords: media regulation, mass media policy, content, federal regulation, telecommunications act, economic policy, competitive market solutions, FCC, bundled networks
JEL Classification: L82, O32, O35
Suggested Citation: Suggested Citation