The Microsoft-Yahoo Merger: Yes, Privacy is an Antitrust Concern

3 Pages Posted: 18 Apr 2008 Last revised: 25 Oct 2012

See all articles by Robert H. Lande

Robert H. Lande

University of Baltimore - School of Law

Abstract

Privacy and antitrust? Isn't antitrust only supposed to be concerned with price? Well, no. Antitrust is actually about consumer choice, and price is only one type of choice. The ultimate purpose of the antitrust laws is to help ensure that the free market will bring to consumers everything they want from competition. This starts with competitive prices, of course, but consumers also want an optimal level of variety, innovation, quality, and other forms of non-price competition. Including, in the Google-Doubleclick and Microsoft-Yahoo transactions, privacy protection.

Keywords: antitrust, mergers, privacy, consumer protection

JEL Classification: K21

Suggested Citation

Lande, Robert H., The Microsoft-Yahoo Merger: Yes, Privacy is an Antitrust Concern. FTC: Watch, No. 714, 2008, University of Baltimore School of Law Legal Studies Research Paper No. 2008-06, Available at SSRN: https://ssrn.com/abstract=1121934

Robert H. Lande (Contact Author)

University of Baltimore - School of Law ( email )

1420 N. Charles Street
Baltimore, MD 21218
United States

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