On the Potential of Neuroeconomics: A Critical (But Hopeful) Appraisal

65 Pages Posted: 23 Apr 2008 Last revised: 19 Aug 2010

See all articles by B. Douglas Bernheim

B. Douglas Bernheim

Stanford University - Department of Economics; National Bureau of Economic Research (NBER)

Date Written: April 2008

Abstract

This paper evaluates the prospects for the emerging field of neuroeconomics to shed light on traditional positive and normative economic questions. It argues that the potential for meaningful contributions, though often misunderstood and frequently overstated, is nevertheless present.

Suggested Citation

Bernheim, B. Douglas, On the Potential of Neuroeconomics: A Critical (But Hopeful) Appraisal (April 2008). NBER Working Paper No. w13954. Available at SSRN: https://ssrn.com/abstract=1122744

B. Douglas Bernheim (Contact Author)

Stanford University - Department of Economics ( email )

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National Bureau of Economic Research (NBER)

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