Branding from the Inside Out

2 Pages Posted: 1 May 2008

See all articles by Nader T. T. Tavassoli

Nader T. T. Tavassoli

London Business School - Department of Marketing


One seldom thinks of the human resource function as a base for marketing, but makes a persuasive case for starting your branding strategy with your own employees.

Suggested Citation

Tavassoli, Nader T. T., Branding from the Inside Out. Business Strategy Review, Vol. 19, Issue 2, pp. 94-95, Summer 2008. Available at SSRN: or

Nader T. T. Tavassoli (Contact Author)

London Business School - Department of Marketing ( email )

Sussex Place
Regent's Park
London, NW1 4SA
United Kingdom

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