Teaching Trademark Theory through the Lens of Distinctiveness
12 Pages Posted: 6 May 2008 Last revised: 10 Dec 2012
This contribution to the annual teaching edition of the Saint Louis University Law Journal encourages teachers to begin trademark law courses using the concept of distinctiveness as a vehicle for articulating producer and consumer perspectives in trademark law. Viewing the law through these sometimes different perspectives helps in approaching a variety of doctrines in trademark law, and both perspectives are relatively easy to grasp in the context of distinctiveness.
Keywords: trademark, teaching, legal education, intellectual property
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