The Influence of Stakeholders on the Environmental Strategy of Service Firms: The Moderating Effects of Complexity, Uncertainty and Munificence

19 Pages Posted: 6 May 2008

See all articles by Antonio Rueda-Manzanares

Antonio Rueda-Manzanares

affiliation not provided to SSRN

J. Alberto Aragón-Correa

affiliation not provided to SSRN

Sanjay Sharma

Wilfrid Laurier University - School of Business & Economics

Abstract

Drawing on the resource-based view of the firm, we examine how complexity, uncertainty and munificence in the general business environment moderate the association between a firm's stakeholder integration capability and its environmental strategy. Our data were drawn from 134 ski resorts in 12 countries in western Europe and North America. Our study finds that (1) an organizational capability of stakeholder integration is associated with a service firm's adoption of a proactive environmental strategy; (2) an uncertain business environment has a direct positive influence and a complex business environment has a direct negative influence on a firm's environmental strategy; and (3) complexity has a negative moderating influence on the relationship between a firm's stakeholder integration capability and its environmental strategy.

Suggested Citation

Rueda-Manzanares, Antonio and Aragón-Correa, J. Alberto and Sharma, Sanjay, The Influence of Stakeholders on the Environmental Strategy of Service Firms: The Moderating Effects of Complexity, Uncertainty and Munificence. British Journal of Management, Vol. 19, Issue 2, pp. 185-203, June 2008. Available at SSRN: https://ssrn.com/abstract=1127903 or http://dx.doi.org/10.1111/j.1467-8551.2007.00538.x

Antonio Rueda-Manzanares (Contact Author)

affiliation not provided to SSRN

J. Alberto Aragón-Correa

affiliation not provided to SSRN

Sanjay Sharma

Wilfrid Laurier University - School of Business & Economics ( email )

Waterloo, Ontario N2L 3C5
Canada

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