Fluid Milk Consumption in Urban Qingdao, China

15 Pages Posted: 8 May 2008

See all articles by Junfei Bai

Junfei Bai

Chinese Academy of Sciences (CAS)

Jill J. McCluskey

Washington State University

Thomas I. Wahl

Washington State University


This study relates the social-demographic characteristics of urban Chinese consumers to their consumption of fluid milk. A Tobit model is estimated drawing on individual consumer survey data collected in urban Qingdao in China in 2005. The major results of this study indicate that fluid milk consumption in urban Qingdao is much higher compared to China's national level. The effect of increased income on milk consumption is positive, as expected. The expansion of modern food retailers also appears to play a positive role by facilitating consumers fluid milk consumption and influencing their food shopping patterns. The young and old consume significantly more fluid milk than the middle-aged. Health consciousness of the elderly and the openness of youth to new foods appear to be fueling these consumption patterns. If the findings of this study apply to other urban regions in China, then as urbanization continues so also will the trend of increasing fluid milk consumption in China.

Suggested Citation

Bai, Junfei and McCluskey, Jill and Wahl, Thomas I., Fluid Milk Consumption in Urban Qingdao, China. Australian Journal of Agricultural and Resource Economics, Vol. 52, No. 2, pp. 133-147, June 2008, Available at SSRN: https://ssrn.com/abstract=1130513 or http://dx.doi.org/10.1111/j.1467-8489.2008.00401.x

Junfei Bai (Contact Author)

Chinese Academy of Sciences (CAS) ( email )

52 Sanlihe Rd.
Datun Road, Anwai
Beijing, Xicheng District 100864

Jill McCluskey

Washington State University ( email )

School of Economic Sciences
Pullman, WA 99164
509-335-2835 (Phone)

Thomas I. Wahl

Washington State University

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