The Antitrust of Reputation Mechanisms: Institutional Economics and Concerted Refusals to Deal
Barak D. Richman
Duke University - School of Law
Virginia Law Review, Vol. 94, April 2009
Duke Law School Public Law Paper No. 209
An agreement among competitors to refuse to deal with another party is traditionally per se illegal under the antitrust laws. But coordinated refusals to deal are often necessary to punish wrongdoers, and thus to deter undesirable behavior, that state sponsored courts cannot reach. When viewed as a mechanism to govern transactions and induce socially desirable cooperative behavior, coordinated refusals to deal can sustain valuable reputation mechanisms. This paper employs institutional economics to understand the role of coordinated refusals to deal in merchant circles and to evaluate the economic desirability of permitting such coordinated actions among competitors. It concludes that if the objective of antitrust law is to promote economic welfare, then per se treatment - or any heightened presumption of illegality - of reputation mechanisms with coordinated punishments is misplaced.
Number of Pages in PDF File: 63
Date posted: May 15, 2008 ; Last revised: August 3, 2012