'Trying' to be an Entrepreneur? A 'Goal-Specific' Challenge to the Intentions Model

15 Pages Posted: 20 May 2008

See all articles by Malin Brännback

Malin Brännback

Åbo Akademi University

Norris F. Krueger

Entrepreneurship Northwest; University of Phoenix - Global Business Research, School of Advanced Studies; Max Planck Institute for Economics

Alan L. Carsrud

Florida International University (FIU)

Jill Kickul

University of Southern California - Marshall School of Business

Jennie Elfving

Abo Akademi University

Multiple version iconThere are 2 versions of this paper

Date Written: June 2007

Abstract

If we are to understand how entrepreneurial intentions evolve, we must embrace theories reflecting the inherent dynamics of human decision making. While the dominant model of entrepreneurial intentions remains invaluable, capturing the dynamics is necessary to advance our understanding of how intent becomes action. To this end, we offer Bagozzi's Theory of Trying (TT) as a theory-driven model that assumes a dynamic pathway to intent. Rather than focusing on intentions toward a static target behavior, TT focuses on intentions toward a dynamic goal. To support this perspective, we offer striking new evidence that the emergent intentions process is indeed dynamic.

Keywords: Intentions, theory of trying, theory of planned behavior, reciprocity, goal hierarchy

JEL Classification: M13

Suggested Citation

Brännback, Malin and Krueger, Norris F. and Krueger, Norris F. and Carsrud, Alan L. and Kickul, Jill and Elfving, Jennie, 'Trying' to be an Entrepreneur? A 'Goal-Specific' Challenge to the Intentions Model (June 2007). Available at SSRN: https://ssrn.com/abstract=1135224 or http://dx.doi.org/10.2139/ssrn.1135224

Malin Brännback (Contact Author)

Åbo Akademi University ( email )

Piispankatu 16
Abo, Turku FIN-20500
Finland

Norris F. Krueger

Entrepreneurship Northwest ( email )

1632 South Riverstone
Suite 304
Boise, ID 83706
United States
(208) 440-3747 (Phone)

University of Phoenix - Global Business Research, School of Advanced Studies ( email )

4025 Riverpoint Parkway
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Max Planck Institute for Economics ( email )

Kahlaische Str. 10
D-07745 Jena
Germany

Alan L. Carsrud

Florida International University (FIU) ( email )

University Park
11200 SW 8th Street
Miami, FL 33199
United States

Jill Kickul

University of Southern California - Marshall School of Business ( email )

701 Exposition Blvd
Los Angeles, CA California 90089
United States

Jennie Elfving

Abo Akademi University ( email )

Domkyrkotorget 3
Turku, FI-20500
Finland

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