Environmental Analysis and Mission Statement of a Boutique Shop at Dhaka City (Bangladesh Perspective)

6 Pages Posted: 21 May 2008

Date Written: May 1, 2008


With the economic development of a country some opportunities comes out. Day by day Bangladeshi economy is becoming strong as well as globalization has a touch on our life style. Today we are more fashion aware and this awareness is increasing day by day and it will continue to increase with the advancement of our economic power.

Today we know about the modern chain stores of fashions like Wal-Mart, Jarah, and Cats eye etc. Bangladesh has an almost 150 million peoples market in our country. So concept of modern fashion houses as chain store can be applied in our country successfully.

Some strategic managers have started this mission from five to ten years back. Many of them are successful enough in this field. If I mention some of the successful fashion houses/boutique I must say about the followings:- 01. Grammen Poshak. 02. Arong. 03. Anjans. 04. Noborupa. 05. Alna. 06. Banglar Suba. 07. Deshal. 08. Nari Mela. 09. Rang. 10. Oitizzo. 11. Design Roots. 12. Sapnobaj 13. Noksha 14. Suti 15. Shadamon 16. Hetitez 17. Moiury. 18. Kinnori. 19. Nogar Dula 20. Foring

and many more. But covering a market of 150 million people with only twenty to twenty five small or medium houses is quit impossible. At the same time Bangladeshi handicraft has a lucrative market in abroad also. So we think here is a very potential field of investment for any Bangladeshi investor.

Keywords: Environmental Analysis, Misison Statement

Suggested Citation

Abdin, Md. Joynal, Environmental Analysis and Mission Statement of a Boutique Shop at Dhaka City (Bangladesh Perspective) (May 1, 2008). Available at SSRN: https://ssrn.com/abstract=1135586 or http://dx.doi.org/10.2139/ssrn.1135586

Md. Joynal Abdin (Contact Author)

DCCI Business Institute (DBI) ( email )

DCCI Building (11th Floor), 65-66 Motijheel C/A
Dhaka, 1000

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