Marketing Plan: ABC Fashions Private Limited

6 Pages Posted: 21 May 2008

Date Written: May 1, 2008

Abstract

ABC Fashions Private Limited is going to start its country-wide operations to meet a basic need of human being. Its product line is starting operation with three fashion item. These are embroidered Three-piece for young women, embroidered Panjabee for male and embroidered Short Shirt (Locally known as Fatua) for both (Boys & Girls) teenagers. This is a competitive but potential market in our country. ABC would like to purchase different categories of cloths, Raw-Panjabee & Short Shirt from its suppliers and after cutting & designing it will embroidered all to resell around the country through its own outlets / Showrooms and appointed dealers at least in all the district headquarters primarily. ABC has sufficient expertise workforce to provide the highest value in every stages of its operation. Its human resources are a combination of experience and creative fashion designers, skilled embroidery operators, clothing expert and skilled management.

Primarily BAC would like to market its product through its own showrooms (Three showrooms at three pioneer points of the Dhaka city. One is in the Dhanmondi, second one is in the Gulshan and the third one is in the Uttara areas.) It will appoint its dealers around the country at least in all district headquarters from the existing ready made garment showrooms. Another major marketing & sales strategy of ABC will be at the festival points around the country like The Dhaka International Trade Fair, Boishakhi Mela, and other fares arranged by Export Promotion Burrow in home and abroad.

Suggested Citation

Abdin, Md. Joynal, Marketing Plan: ABC Fashions Private Limited (May 1, 2008). Available at SSRN: https://ssrn.com/abstract=1135593 or http://dx.doi.org/10.2139/ssrn.1135593

Md. Joynal Abdin (Contact Author)

DCCI Business Institute (DBI) ( email )

DCCI Building (11th Floor), 65-66 Motijheel C/A
Dhaka, 1000
Bangladesh

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