Franchising in India - Simply What the Market Needs
AGENCY AND FRANCHISE CONCEPTUAL CONTOURS, P. Satyanarayana Prasad, ed., ICFAI University Press, Forthcoming
19 Pages Posted: 23 May 2008 Last revised: 22 Apr 2010
Date Written: March 23, 2008
There are a number of reasons why franchises have become the fastest growing way of doing business but the most worthy explanation is that franchising and franchises are simply filling a market need. The 1980's and 1990's brought radical changes to the employment market and the way people worked. A series of oil-shocks and severe stock market corrections, a freeing up of the world economy, reduction in subsidies, government deregulation and downsizing has thrust into the job market capable, energetic and resourceful people who want to work for themselves. Franchising in India throws light on the main issue in this part of the world.
Keywords: franchising in India, India, franchise
JEL Classification: A1
Suggested Citation: Suggested Citation