Franchising in India - Simply What the Market Needs

AGENCY AND FRANCHISE CONCEPTUAL CONTOURS, P. Satyanarayana Prasad, ed., ICFAI University Press, Forthcoming

19 Pages Posted: 23 May 2008 Last revised: 22 Apr 2010

See all articles by Saeed Khan

Saeed Khan

Jamnalal Bajaj Institute of Management Studies

Date Written: March 23, 2008

Abstract

There are a number of reasons why franchises have become the fastest growing way of doing business but the most worthy explanation is that franchising and franchises are simply filling a market need. The 1980's and 1990's brought radical changes to the employment market and the way people worked. A series of oil-shocks and severe stock market corrections, a freeing up of the world economy, reduction in subsidies, government deregulation and downsizing has thrust into the job market capable, energetic and resourceful people who want to work for themselves. Franchising in India throws light on the main issue in this part of the world.

Keywords: franchising in India, India, franchise

JEL Classification: A1

Suggested Citation

Khan, Saeed Ahmed, Franchising in India - Simply What the Market Needs (March 23, 2008). AGENCY AND FRANCHISE CONCEPTUAL CONTOURS, P. Satyanarayana Prasad, ed., ICFAI University Press, Forthcoming, Available at SSRN: https://ssrn.com/abstract=1136626

Saeed Ahmed Khan (Contact Author)

Jamnalal Bajaj Institute of Management Studies ( email )

India

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
478
Abstract Views
3,114
rank
66,931
PlumX Metrics