FMCG Markets in India - The Next Big Thing?

7 Pages Posted: 27 May 2008 Last revised: 29 Dec 2014

See all articles by Saeed Khan

Saeed Khan

Jamnalal Bajaj Institute of Management Studies

Abstract

India represents an economic opportunity on a massive scale, both as a global base and as a domestic market. India represents an economic opportunity on a massive scale, both as a global base and as a domestic market. Price controls have been progressively liberalized since 1992, but a small number of items remain fully controlled. There are also extensive controls on packaging, labeling and certification.

Keywords: FMCG Markets in India

JEL Classification: A1

Suggested Citation

Khan, Saeed Ahmed, FMCG Markets in India - The Next Big Thing?. Available at SSRN: https://ssrn.com/abstract=1137506 or http://dx.doi.org/10.2139/ssrn.1137506

Saeed Ahmed Khan (Contact Author)

Jamnalal Bajaj Institute of Management Studies ( email )

India

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