German Automotive Multinationals in Central Europe: Enterprise Coalitions for Production

22 Pages Posted: 29 May 2008

See all articles by Alexandra Janovskaia

Alexandra Janovskaia

London School of Economics & Political Science (LSE)

Date Written: May 2008

Abstract

Multinational companies (MNCs) are at the heart of the international political economy. Thus, understanding the patterns of their strategies and governance is a crucial task for those who want to understand the forces and counter-forces of increased international competition. For a long time the scholars who studied MNCs have operated with simplistic dichotomies underlying the firm strategies of internationalisation: market access vs. cost reduction or home country vs. host country traditions. Yet, the theorisation of upgrading outcomes according to the original motivation of investment - efficiency seeking vs. market seeking (Meardi, Marginson et al. 2006) - is at its limits when we realise that both motivations played a role in investment decisions. To explain the shift in industrial upgrading one needs a better conceptualisation of internationalisation strategies of manufacturing multinational companies. A more dynamic institutional analysis that takes into consideration the role of agency is needed.

Suggested Citation

Janovskaia, Alexandra, German Automotive Multinationals in Central Europe: Enterprise Coalitions for Production (May 2008). 2008 Industry Studies Conference Paper. Available at SSRN: https://ssrn.com/abstract=1138283 or http://dx.doi.org/10.2139/ssrn.1138283

Alexandra Janovskaia (Contact Author)

London School of Economics & Political Science (LSE) ( email )

Houghton Street
London, WC2A 2AE
United Kingdom

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