Hired Gun or Partner in Media Reform: High Noon for the Social Scientist
Programe Background Papers, New York, 2008
13 Pages Posted: 9 Jun 2008
Abstract
This paper examines the role of the social sciences in new strategic initiatives that are seeking to reform communication media. It explains the background of efforts to broaden media reform efforts from advocacy anchored largely in the reform of American broadcasting to a more global effort to address the convergence of media in ways that better serve the public interest, to be furthered through the promotion of a democratic public sphere. This is placed in the context of emerging trends in the convergence of digital media and in global media reform. A personal reflection on how a collaborative approach among social scientists, media reform groups and foundations could take forward these issues productively is outlined.
Keywords: media reform, advocacy, social scientists
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