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Networks of Books - A Social Network Analysis of Amazon.Com Books

Posted: 18 Nov 2008  

Stefano Miraglia

University College London

Lukas Nowak

University of Cologne

Rainer Breidenbach

University of Cologne

Date Written: January 15, 2008

Abstract

This paper reports an empirical study of the virtual relationships between books sold by Amazon.com, an American online company, leader in the distribution of a wide range of products and services. The research has focused on the web links among books dynamically generated by a special algorithm according to customers' purchasing experiences. Those links have been analyzed by using the logic, the models, and the tools of Social Network Analysis. The research has provided interesting results, not only in terms of useful recommendations for future works, but also with regard to practical insights for the publishing industry actors.

Keywords: Social Network Analysis, Networks of Books, Amazon.com

JEL Classification: M3, M30

Suggested Citation

Miraglia, Stefano and Nowak, Lukas and Breidenbach, Rainer, Networks of Books - A Social Network Analysis of Amazon.Com Books (January 15, 2008). Available at SSRN: https://ssrn.com/abstract=1142563 or http://dx.doi.org/10.2139/ssrn.1142563

Stefano Miraglia (Contact Author)

University College London ( email )

Gower Street
London, WC1E 6BT
United Kingdom

Lukas Nowak

University of Cologne ( email )

Albertus-Magnus-Platz
Cologne, 50923
Germany

Rainer Breidenbach

University of Cologne ( email )

Albertus-Magnus-Platz
Cologne, 50923
Germany

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