6 Pages Posted: 16 Jun 2008
Technological changes over the past two decades have made it easier to distribute and to copy intellectual property. Creators and owners of intellectual property have responded to these changes with a variety of creative pricing strategies. The paper reviews some of these pricing innovations. Two broad categories of innovations are explored: those that facilitate price discrimination and those that exploit complementarities between different types of creative works.
Keywords: Intellectual Property, Creative Pricing
Suggested Citation: Suggested Citation
Johnson, William R., Creative Pricing in Markets for Intellectual Property. Review of Economic Research on Copyright Issues, Vol. 2, No. 1, pp. 39-44, 2005. Available at SSRN: https://ssrn.com/abstract=1144884