Experimental Entrepreneurship: A Research Prospectus

8 Pages Posted: 16 Jun 2008 Last revised: 28 Jul 2008

See all articles by Norris F. Krueger

Norris F. Krueger

Entrepreneurship Northwest; University of Phoenix - Global Business Research, School of Advanced Studies; Max Planck Institute for Economics

Isabell M. Welpe

Technische Universität München (TUM) - School of Management

Date Written: January 2008

Abstract

Understanding entrepreneurial behavior requires that we focus at the deepest, most fundamental levels. The early days of entrepreneurship often emphasized personality research. That led us to studying attitudes, rather than traits (Shaver & Scott, 1991). The next step in the field's evolution was to explore individual differences through the lenses provided by cognitive and developmental psychology. This step now allows us to address deep, fundamental issues in entrepreneurial cognition through rigorous experimental research (that need not abandon relevance). It also allows us to take the next logical step and take advantage of the recent breakthroughs in neuroscience. Experimental research conjures a vision of abstract, ivory tower research far removed from the 'real world' that entrepreneurship research has long and proudly embraced. What happened when experimental research entered fields like marketing? Deep theory, yes. Profound practical applications, yes.

Keywords: neuro-entrepreneurship, experimental entrepreneurship

JEL Classification: M13, C9

Suggested Citation

Krueger, Norris F. and Welpe, Isabell M., Experimental Entrepreneurship: A Research Prospectus (January 2008). Available at SSRN: https://ssrn.com/abstract=1146745 or http://dx.doi.org/10.2139/ssrn.1146745

Norris F. Krueger (Contact Author)

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Isabell M. Welpe

Technische Universität München (TUM) - School of Management ( email )

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