Experimental Entrepreneurship: A Research Prospectus
8 Pages Posted: 16 Jun 2008 Last revised: 28 Jul 2008
Date Written: January 2008
Understanding entrepreneurial behavior requires that we focus at the deepest, most fundamental levels. The early days of entrepreneurship often emphasized personality research. That led us to studying attitudes, rather than traits (Shaver & Scott, 1991). The next step in the field's evolution was to explore individual differences through the lenses provided by cognitive and developmental psychology. This step now allows us to address deep, fundamental issues in entrepreneurial cognition through rigorous experimental research (that need not abandon relevance). It also allows us to take the next logical step and take advantage of the recent breakthroughs in neuroscience. Experimental research conjures a vision of abstract, ivory tower research far removed from the 'real world' that entrepreneurship research has long and proudly embraced. What happened when experimental research entered fields like marketing? Deep theory, yes. Profound practical applications, yes.
Keywords: neuro-entrepreneurship, experimental entrepreneurship
JEL Classification: M13, C9
Suggested Citation: Suggested Citation