Mother Tongue Friendly e-Delivery Banking Channels in India - Ultimate Solution for its Popular Usage

9 Pages Posted: 18 Jun 2008 Last revised: 29 Jul 2014

See all articles by Dr.Dinesh Kumar Gupta

Dr.Dinesh Kumar Gupta

Guru Jambheshwar University of Science and Technology - Department of Business Management

Dr. Pradeep Gupta

Professor, Haryana School Of Business, G.J.U.S.& T., Hisar

Abstract

India is predominantly an agricultural country and its 65% of the population resides in villages. Spread of technology in those areas has been a difficult task because the tools for spread of technology in those areas are lacking. However the announcement of Reserve Bank of India on 12.06.2008 permitting banks to use latest technology like v-Set etc. and formulating long term planning for the same is a welcome step.

Internet banking is becoming one of the most convenient ways of delivering financial services in the future. The information technology is becoming an important factor in the future development of financial services industry and specially banking industry in India and may become a convenient tool to attain financial inclusion. Banks are faced with a number of important questions, for example, how to take full advantage of new technology opportunities, how e-developments change the ways customers interact with the financial services provider etc. If we go through the data, we will find that India has a internet penetration of over 3.7% only which requires attention. We have some of our limitations which need to be reviewed and necessary strategy is to be sorted out to make the facility more popular and more reachable among the general masses.

Some of limitations are given below.

Higher rural population. Late adoption of technology by India. Lack of long term planning by Banks. Lack of awareness among potential users. Optimum utilization of technology in hand.

On the other hand, there are some drivers of change like cost effectiveness, competition etc. Latest econometric survey of Dec. 2007 indicates to contradict the hypothesis that public sector banks in India per se are inefficient. Increasing proliferation of mobile services and ATMs in rural areas of India has created a new opportunity to attain financial inclusion.

A very high percentage in rural areas is capable to handle new technology if presented to them in their mother tongue. We cannot ignore the fact that the one way of implementation also goes through rural India and the public sector banks already having deep penetration in rural areas have that capability and potential to accomplish this project.

Keywords: Mother tongue friendly, Hindi, Internet Banking, India, Public sector Banks

Suggested Citation

Gupta, Dr.Dinesh Kumar and Gupta, Pradeep, Mother Tongue Friendly e-Delivery Banking Channels in India - Ultimate Solution for its Popular Usage. Available at SSRN: https://ssrn.com/abstract=1147382 or http://dx.doi.org/10.2139/ssrn.1147382

Dr.Dinesh Kumar Gupta

Guru Jambheshwar University of Science and Technology - Department of Business Management ( email )

hisar, haryana 125001
India

Pradeep Gupta (Contact Author)

Professor, Haryana School Of Business, G.J.U.S.& T., Hisar ( email )

Hisar
India

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