Better than Brainstorming? Potential Contextual Boundary Conditions to Brainwriting for Idea Generation in Organizations

Journal of Occupational and Organizational Psychology, Vol. 82, No. 1, pp. 29-145

34 Pages Posted: 23 Jun 2008 Last revised: 9 Apr 2011

Date Written: 2009

Abstract

Organizations and societies all need good, useful ideas to survive and prosper. People often enjoy brainstorming, though it is not as productive as they tend to believe. Groups can potentially generate more and better ideas when "brainwriting"; that is, silently sharing written ideas in a time- and sequence-structured group format. This conceptual paper identifies likely boundary conditions to the promising findings from brainwriting laboratory research generalizing to real-world organizational contexts. Important dimensions of organizational context may be revealed by drawing on the journalistic principle to examine what, who, when, where, and why certain outcomes result from particular organizational practices (Johns, 2006). Multiple potential contextual moderators are suggested in each of these five areas. Subsequent field research will inform the idea generation literature as well as those concerned with eliciting high quality, useful ideas to address particular organizational and societal challenges.

Keywords: Brainstorming, brainwriting, idea generation, group dynamics, context

Suggested Citation

Heslin, Peter A., Better than Brainstorming? Potential Contextual Boundary Conditions to Brainwriting for Idea Generation in Organizations (2009). Journal of Occupational and Organizational Psychology, Vol. 82, No. 1, pp. 29-145, Available at SSRN: https://ssrn.com/abstract=1149562

Peter A. Heslin (Contact Author)

UNSW Sydney ( email )

UNSW Business School
High St
KENSINGTON, NSW 2052
Australia

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