Internet Pathways for Stakeholder Engagement and Accountability: Universities in the United Kingdom and Their Donors

Presented to the Accounting and Finance Association of Australia and New Zealand Annual Conference, Sydney, Australia

20 Pages Posted: 8 Aug 2008

See all articles by Susan Ngan

Susan Ngan

The University of Western Australia

Carolyn J. Cordery

Aston University; Victoria University of Wellington - School of Accounting and Commercial Law

Rachel F. Baskerville

Victoria University of Wellington - School of Accounting and Commercial Law

Date Written: July 2008

Abstract

Universities world-wide experiencing reducing government financial support are seeking to satisfy financial shortfalls through alternative funding such as that from private contributors (especially alumni). When private corporations search for new funding streams, they turn to the internet, however the unregulated nature of internet reporting has brought calls for higher standards in internet reporting practices (e.g. IASC, 1999). Little is known about the use or quality of internet financial reporting by universities to attract private contributions or to account for the stewardship to current contributors.

The present research examined universities' current reporting practices, in order to understand more fully how contextual factors in the tertiary sector impact the availability and quality of universities' internet reporting. The research shows that the ease of accessibility of financial information on universities' websites is related to generic characteristics, such as the age and the financial status of universities. As well, quality of this unregulated internet financial varies widely.

The research expands on the relevant issues emerging from this unregulated environment and highlights gaps that exist between stakeholder's expectations and current internet practice. This study recommends improvements in the standard and quality of reporting in order for universities to discharge their accountability.

Keywords: Accountability, universities, tertiary sector internet financial reporting

JEL Classification: H40, M40, I20

Suggested Citation

Ngan, susan and Cordery, Carolyn J. and Baskerville, Rachel F., Internet Pathways for Stakeholder Engagement and Accountability: Universities in the United Kingdom and Their Donors (July 2008). Presented to the Accounting and Finance Association of Australia and New Zealand Annual Conference, Sydney, Australia, Available at SSRN: https://ssrn.com/abstract=1151650

Susan Ngan

The University of Western Australia ( email )

Nedlands, Western Australia 6907
Australia

Carolyn J. Cordery (Contact Author)

Aston University ( email )

Aston Business School
Aston Triangle
Birmingham, B4 7ET
United Kingdom

Victoria University of Wellington - School of Accounting and Commercial Law ( email )

Faculty of Commerce and Administration
PO Box 600
Wellington
New Zealand

Rachel F. Baskerville

Victoria University of Wellington - School of Accounting and Commercial Law ( email )

Faculty of Commerce and Administration
PO Box 600
Wellington
New Zealand
006444636951 (Phone)
006444635076 (Fax)

HOME PAGE: http://www.victoria.ac.nz/sacl/staff/rachel-baskerville.aspx

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