When can a news organization lead public opinion?

30 Pages Posted: 2 Jul 2008

See all articles by Arthur Lupia

Arthur Lupia

University of Michigan at Ann Arbor - Department of Political Science

Date Written: March 5, 2001

Abstract

Do news organizations purposefully lead the public to support a particular ideological agenda? When debating this question, many analysts draw conclusions from weak empirical evidence. We introduce a model that clarifies how a news organization's internal structure combines with market forces to affect when it can lead public opinion. We identify conditions under which liberal reporters or politically-driven media magnates can achieve ideological goals. We also illuminate important barriers that prevent many would-be public opinion leaders from ever satisfying these conditions. We show that internal structure and market forces are critical determinants of any news organization's power over public opinion.

Suggested Citation

Lupia, Arthur, When can a news organization lead public opinion? (March 5, 2001). Available at SSRN: https://ssrn.com/abstract=1154711 or http://dx.doi.org/10.2139/ssrn.1154711

Arthur Lupia (Contact Author)

University of Michigan at Ann Arbor - Department of Political Science ( email )

Ann Arbor, MI 48109
United States
734-647-7549 (Phone)
734-764-3341 (Fax)

HOME PAGE: www.umich.edu/~lupia

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