Mass Media and Special Interest Groups

46 Pages Posted: 6 Jul 2008 Last revised: 11 Aug 2012

See all articles by Maria Petrova

Maria Petrova

Institute for Political Economy and Governance, Barcelona; Institució Catalana de Recerca i Estudis Avançats - ICREA; Universitat Pompeu Fabra; Barcelona Graduate School of Economics (Barcelona GSE); New Economic School (NES)

Date Written: July 2012

Abstract

Media revenues are an important determinant of media behavior. It is generally accepted that news coverage depends not only on the preferences of media consumers but also on the preferences of advertisers or subsidizing groups. However, existing models reach the opposite conclusions about the relationship between the profitability of advertising and media bias. We present a theoretical model that reconciles these results. The model shows that the sign of the effect of marginal costs of production or marginal advertising revenues on the level of distortion in news coverage depends on complementarity or substitutability between media bias and audience size for an interest group, the existence of a budget constraint for an interest group, and media outlets' reliance on subscription, in addition to advertising, revenues.

Keywords: media bias, special interest groups, advertisers

JEL Classification: C72, D72

Suggested Citation

Petrova, Maria, Mass Media and Special Interest Groups (July 2012). Journal of Economic Behavior and Organization, Forthcoming. Available at SSRN: https://ssrn.com/abstract=1155411 or http://dx.doi.org/10.2139/ssrn.1155411

Maria Petrova (Contact Author)

Institute for Political Economy and Governance, Barcelona ( email )

Ramon Trias Fargas, 25-27
Barcelona, 08005
Spain

Institució Catalana de Recerca i Estudis Avançats - ICREA ( email )

Passeig Lluís Companys, 23
Barcelona, 08010
Spain

Universitat Pompeu Fabra ( email )

Ramon Trias Fargas, 25-27
Barcelona, E-08005
Spain

Barcelona Graduate School of Economics (Barcelona GSE) ( email )

Ramon Trias Fargas, 25-27
Barcelona, Barcelona 08005
Spain

New Economic School (NES) ( email )

100A Novaya Street
Moscow, Skolkovo 143026
Russia

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