The Fame Standard for Dilution in the United States and European Union Compared
Journal of Transnational Law and Contemporary Problems, Vol. 18, No. 3, 2008
29 Pages Posted: 9 Jul 2008 Last revised: 26 Jul 2008
Date Written: July 8, 2008
This article considers the degree to which fame is required to successfully make out a dilution claim in both the United States and the European Union. Arguably, there is a great deal of subconscious convergence in trademark law generally, and dilution in particular in the two jurisdictions. However, this article argues that the fame standard is the exception to this rule.
Keywords: dilution, famous marks, antidilution, european union
JEL Classification: K00, O34
Suggested Citation: Suggested Citation